Welcome to Whiting.cc: Hygge Bikes
We’re really pleased to share that Whiting.cc is now working with Hygge Bikes as part of their UK retail expansion.
Hygge is a UK-based e-bike brand focused on making stylish, practical electric bikes that people genuinely want to ride day-to-day. From lightweight foldables through to comfortable urban and all-round e-bikes, the range is designed to be easy to live with, easy to sell, and well supported after purchase.

Why Hygge?
What stood out to us straight away was how retailer-friendly the brand is.
Hygge has built a strong direct presence, solid product line-up and dependable UK after-sales infrastructure - but crucially, they understand the value of good independent bike shops. The bikes are well specced, sensibly priced and appeal to a broad customer base, particularly riders looking for a reliable, good-looking e-bike for everyday use.
Select UK Retail Partnerships
Rather than chasing wide distribution, we’re looking to partner with a select number of retailers across the UK who want to work closely with the brand and grow local demand.
Our aim is to build strong, profitable partnerships, not just open more accounts.
An Easy-Entry Retail Programme
To support this, Whiting.cc is offering an easy entry retail programme for Hygge Bikes, designed to remove friction and reduce risk for stores. This includes:
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Good, sustainable retail margins
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Demo bike support, so customers can try before they buy
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Clear UK warranty and after-sales support, giving confidence to both staff and customers
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Sales and marketing support to help drive awareness and in-store conversion
Whether you’re new to e-bikes or looking to add a proven, well-supported brand to your range, Hygge is a strong option that works in the real world.
Let’s Talk
If you’re a retailer interested in stocking Hygge Bikes - or just want to learn more about how the programme works, we'd love to have a conversation.
You can get in touch via Whiting.cc.
Here’s to building something solid, sustainable and profitable - together