--- title: sq lab description: Discover SQlab's ergonomically designed components, tailored to individual riders for optimal performance, comfort, and control on every ride. Explore our innovative solutions today. image: https://whiting.cc/hubfs/Website-_DSC6569_photo_Bartek_Wolinski_@wolisphoto.jpg --- [Skip to content](https://whiting.cc/sq-lab#main-content) [![Whiting.cc Cycle Sales](https://whiting.cc/hs-fs/hubfs/Copy%20of%20Whiting.cc%20logo%20landscape%20(250%20x%20100%20px)%20(600%20x%20437%20px)%20(600%20x%20100%20px).png?width=975&height=163&name=Copy%20of%20Whiting.cc%20logo%20landscape%20(250%20x%20100%20px)%20(600%20x%20437%20px)%20(600%20x%20100%20px).png)](https://www.whiting.cc?hsLang=en) - [Home](https://whiting.cc) - Brands Show submenu for Brands - [Products](https://whiting.cc/brands) Show submenu for Products - [Rocky Mountain](https://whiting.cc/rocky-mountain) - [ION Protection](https://whiting.cc/ion-bike) - [SQ Lab](https://whiting.cc/sq-lab) - [Traffic Distribution](https://whiting.cc/brands) - [Hygge eBikes](https://whiting.cc/hygge-brand-page) - [Chilli Scooter](https://whiting.cc/brands) - [Micro Scooter](https://whiting.cc/brands) - [Retail Services](https://whiting.cc/retail-support) Show submenu for Retail Services - [Buyline Finance](https://whiting.cc/retail-finance-for-stores) - [BikeDesk](https://whiting.cc/retail-support) - [Push Eccommerce](https://whiting.cc/retail-support) - B2B Show submenu for B2B - [ION Protection](https://whiting.cc/brands) - [SQ LAb](https://whiting.cc/brands) - Traffic Distribution Show submenu for Traffic Distribution - [Open Account](https://traffic-uk.com/account/register) - [B2B - Traffic](https://traffic-uk.com/) - [Hygge eBikes](https://whiting.cc/hygge-account-form) Open main navigation Close main navigation - [Home](https://whiting.cc) - Brands Show submenu for Brands - [Products](https://whiting.cc/brands) Show submenu for Products - [Rocky Mountain](https://whiting.cc/rocky-mountain) - [ION Protection](https://whiting.cc/ion-bike) - [SQ Lab](https://whiting.cc/sq-lab) - [Traffic Distribution](https://whiting.cc/brands) - [Hygge eBikes](https://whiting.cc/hygge-brand-page) - [Chilli Scooter](https://whiting.cc/brands) - [Micro Scooter](https://whiting.cc/brands) - [Retail Services](https://whiting.cc/retail-support) Show submenu for Retail Services - [Buyline Finance](https://whiting.cc/retail-finance-for-stores) - [BikeDesk](https://whiting.cc/retail-support) - [Push Eccommerce](https://whiting.cc/retail-support) - B2B Show submenu for B2B - [ION Protection](https://whiting.cc/brands) - [SQ LAb](https://whiting.cc/brands) - Traffic Distribution Show submenu for Traffic Distribution - [Open Account](https://traffic-uk.com/account/register) - [B2B - Traffic](https://traffic-uk.com/) - [Hygge eBikes](https://whiting.cc/hygge-account-form) - [Contact](https://whiting.cc/contact-us) [Contact](https://whiting.cc/contact-us?hsLang=en) ![SQlab_Wortmarke_White_sRGB](https://whiting.cc/hubfs/SQlab_Wortmarke_White_sRGB.png) SQlab / 2027 # This Is The Difference. Sports Ergonomics built around the individual rider. SQlab develops saddles, grips, cockpit components and contact-point solutions around anatomy, measurement and real-world riding. [View 2027 Sales Book](https://mediahub.boards-and-more.com/web/47ee0c46ffcc3729/2027-sqlab-salesbook/?viewType=grid&mediaId=7959715B-9FE8-41C7-A4FD72E60F5A134E) [Dealer Resources](https://whiting.cc/sq-lab#sqlab-dealer) SPORTS ERGONOMICS ## Ergonomics Is Our Core. At SQlab, ergonomics is not an add-on. It is the foundation of product development. Products are developed around the interaction between the rider, the bicycle and the contact points where movement, power and load come together. The objective is precise pressure distribution, efficient power transfer and natural movement — with products selected and sized for the individual rider rather than an average. THE THREE PILLARS OF SQlab ## Product. Evidence. Ride Feel. 01 ### Ergonomics Form, fit and function are developed as one system, shaped around human anatomy, riding position and individual sizing. 02 ### Lab Pressure mapping, motion analysis and testing provide measurable evidence behind product shape, fit and material decisions. 03 ### Emotion When ergonomics, fit and function align, movement becomes intuitive, distraction fades and confidence on the bike grows. CONTACT POINTS ## Designed Around The Rider. SQlab develops ergonomic components across the key contact points between rider and bicycle. SIT BONES / RIDING POSITION ### Saddles Saddle widths are selected around measurable sit-bone distance and riding position to support precise pressure distribution and relief. HAND SIZE / CONTROL ### Grips Ergonomic grip sizing is matched to hand size to support pressure distribution, control and reduced fatigue. POSITION / POWER / CONTROL ### Components Handlebars, stems, pedals and further contact-point components extend the ergonomic system across the bike. MEASURED TO FIT ## Every Contact Point Starts With You. Every body is different. Sit-bone distance, hand size and riding position all influence how pressure is distributed on the bicycle. That is why measurement is not an extra step in the SQlab process — it is the foundation. 01 **Measure** Measure the rider. 02 **Understand** Understand the riding position. 03 **Select** Select the correct ergonomic size. 2027 HIGHLIGHTS ## Technology For Real Riding. GRAVITY ### OX-Series SQlab's gravity-focused product line, developed for freeride, downhill, enduro and dirt where repeated impacts and sustained loads place higher demands on rider and equipment. PERFORMANCE ### PHNTM Technology Ultra-thin, high-density pads designed around stable support, reduced shear forces and minimal interference with natural rider movement. FIT ### SQlab Profiler Digital measurement tools give dealers another way to guide riders toward appropriately sized ergonomic components and strengthen the in-store fitting process. TRADE ## Dealer Resources Sales tools, product information and resources to help you specify, sell and support SQlab in store. [2027 Sales Book ↗](https://mediahub.boards-and-more.com/web/47ee0c46ffcc3729/2027-sqlab-salesbook/?viewType=grid&mediaId=7959715B-9FE8-41C7-A4FD72E60F5A134E) [B2B Dealer Login ↗](https://elasticb2b.boards-and-more.com/) [Become A SQlab Dealer ↓](https://whiting.cc/sq-lab#sqlab-dealer-application) UK DEALER SALES ## SQlab In The UK. SQlab dealer sales and development in the UK is supported by Josh Whiting / Whiting.cc, working directly with Boards & More. Dealers have access to the Boards & More B2B ordering platform, customer service, shipping and warranty support, alongside SQlab's fitting and measurement tools. 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With supporting logistics partner we can build your D2C into a professional B2B business in UK Bicycle and Outdoor market.  [linkedin-in icon](https://www.linkedin.com/company/whitingcc) [instagram icon](https://www.instagram.com/whiting.cc?igsh=MTdsMXBodm1wdG5seA%3D%3D&utm_source=qr) **Pages** [Home](https://whiting.cc?hsLang=en) [Brands](https://whiting.cc/brands?hsLang=en) Retail Finance Solution Retail Services [Contact](https://whiting.cc/contact-us?hsLang=en) [Blog](https://whiting.cc/blog?hsLang=en) [Privacy Policy](https://whiting.cc/privacy-policy?hsLang=en) **Resources**   Copyright © 2026, Josh Whiting