Brands
Traffic Distribution
The home of category-defining brands including WeThePeople, Zink, SE Bikes, Title MTB, Bombtrack, Radio and Seido.
Spanning BMX, Gravel and progressive MTB, alongside protection and essential components, this portfolio covers every corner of modern riding. From heritage BMX names to forward-thinking performance brands, each label brings its own identity, innovation and loyal following.
Built for riders who demand durability, style and performance, these brands are proven on the streets, trails and start gates alike. Together, they create a balanced, high-quality range that attracts consistent rider interest and drives natural footfall across categories.
Yomo Kids Bikes
YOMO was born out of a simple yet powerful idea: to create bikes that empower children to confidently explore their world on two wheels. We recognized the need for bikes specifically designed for young riders - bikes that combine lightweight design, kid-friendly components, and unwavering safety features. And thus, YOMO Bikes came to life.
Our journey began with a clear vision: to revolutionize the way kids learn to ride. Our bikes are expertly designed using triple butted lightweight alloy frames, providing exceptional ease of movement and easy handling. This not only makes every ride smoother but also instills a sense of confidence and control in young riders.
Micro
Micro was created to make everyday journeys better. Better for today’s families. Better for our world.
Over 20 years later “make it better” is a shared goal that continues to drive all we do.
We’re on a journey. We have a long way to go. But we’re committed to doing our bit every day to have a positive impact – for people and planet.
Hygge eBikes
With a range of electric folding and hybrid bikes this is the perfect brand to support your instore eBike offer.
Easy to stock and easy to sell through. Working closely with Hygge direct to support demo and your sales.
Chilli Scooters
Founded in 2010 with the mission to bring high end, expertly crafted, long lasting stunt scooters to riders across the globe. We make premium stunt scooters for all ages and all levels of ability. We believe the best sportspeople deserve the very best stunt scooters.
Destroyer Denim
From the Denim Destoyer himself. Italian designed denim for MTB, BMX and more.
4 way stretch denim with zip pockets for your phone and cash (rolls) Protection ready with reinforced knee with room for the best pads.
Viris Brand Eyewear
Viris is a premium eyewear brand combining style with high-performance function. Designed for action sports and daily wear, their durable frames and advanced lenses offer clarity, comfort, and UV protection. With bold, modern design, Viris is built for life in motion.
SCg Shoe Co.
MADE FOR RIDERS, BY RIDERS — SINCE 1999
SCg Shoe Co. was born from necessity and passion. In 1999, after a skatepark crash exposed the shortcomings of traditional skate shoes for BMX riding, founder Steven Caro envisioned a better solution. Drawing from his architectural background, he designed a shoe tailored specifically for riders. This vision led to the creation of SCg, the first rider-owned and operated shoe company in the BMX world.
Beachbum
Beachbum® was born in Dorset on the beaches of the South Coast of the UK.
It began as a wish to create a community of adventure lovers who valued sun, fun & getting out in nature.
Today, we still tie everything we do to this endless thirst for adventure and relaxed coastal living mindset.