%20(600%20x%20437%20px)%20(600%20x%20100%20px).png?width=975&height=163&name=Copy%20of%20Whiting.cc%20logo%20landscape%20(250%20x%20100%20px)%20(600%20x%20437%20px)%20(600%20x%20100%20px).png)
I'm pleased to confirm that Rocky Mountain Bicycles is now part of the Whiting.cc portfolio for the North England, North Wales, Scotland and Ireland (inc Republic)
For those who know the brand, Rocky needs little introduction. Born in British Columbia, it has a long-standing reputation for building bikes that are shaped by real trail riding - practical, capable, and consistently relevant to what riders actually want. From the Altitude and Instinct platforms through to the latest PowerPlay models, the focus has always been on performance without unnecessary noise.
What makes this addition particularly interesting right now is the people behind the current momentum. Riders like Hayden Zablotny continue to push the limits of what these bikes are capable of on the biggest stages, while industry figures such as Tommy G bring a depth of experience and credibility that aligns closely with where the brand is heading.
For UK dealers, this marks a fresh opportunity to work with a globally recognised MTB name as it re-establishes itself more firmly in the market. With support, distribution, and a focused approach to building the right dealer network, the aim is simple: put Rocky Mountain bikes back where they belong—on UK trails and shop floors that understand the product.
If you’re interested in becoming part of the Rocky Mountain network, get in touch with Whiting.cc to find out more.
.png)