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Whiting.cc – A Fresh Approach to Supporting the Bike Industry

By   ·  1 minute read

After years of working across the cycling industry—supporting dealers, managing sales for established brands, and advising on everything from product ranges to packaging—2025 felt like the right time to launch something of my own. That’s how Whiting.cc was born.

Why Whiting.cc?

The bike trade is full of passion, but often lacks the practical digital tools and sales support that modern retail demands. Independent bike shops juggle stock, suppliers, websites, and customers with limited resources. Meanwhile, emerging brands struggle to break into the UK market or find cost-effective representation.

Whiting.cc exists to bridge that gap. It’s a service business built for bicycle shops, suppliers, and manufacturers—offering practical, affordable help across three main areas:

  • Web Design & Integration: Clean, fast websites for bike shops, complete with stock feed integration and e-commerce tools that actually work.

  • Sales Agency Support: Representation for brands looking to grow in the UK, with a focus on long-term partnerships, not just short-term orders.

  • Storage & Logistics (Coming Soon): A solution for overseas brands needing warehousing, bike build, and delivery support in the South East of England.

Building for the Real World

This business isn't about glossy pitches or vague consulting. It's about getting results: helping shops sell more, simplifying operations, and making sure brands are visible in the right places. I’ve been on both sides of the table—running product launches, visiting shops, fixing pricing issues, and figuring out what actually moves the needle.

Whiting.cc is shaped by those experiences.

What’s Next?

The early weeks have been all about building relationships, pitching to brands, and setting up the right systems. I’m especially excited about potential collaborations with forward-thinking bike and outdoor companies looking for UK market entry or better retail support.

This is just the beginning, but the mission is clear: make life easier for people in the bike trade—and help good products get into the hands of riders.

If you’re a bike shop needing digital help, a brand exploring the UK market, or just curious about what I’m working on, I’d love to hear from you.

Let’s build something better together.